TL;DR: Leadfeeder is now part of Dealfront, and pricing scales with the number of companies it identifies — which is why most teams start shopping once traffic grows. The cheapest credible swaps are LemReveal, Albacross and Lead Forensics, in that order, depending on whether you want self-serve or an account manager.
Leadfeeder tells you which companies visited your site by matching visitor IP addresses to a business database. It works. The problem is the pricing model: the paid plan starts around $139 per month and climbs with the number of companies identified, so the better your marketing performs, the more you pay. Add the Dealfront acquisition, the move upmarket, and the annual contracts, and it is no surprise this is one of the most searched-for switches in B2B software.
Free tier (7 days of data), paid from ~$139/mo, scaling by identified companies
| Tool | Price | Best for | Main limitation |
|---|---|---|---|
| LemReveal | Flat monthly, not per identified company | Small B2B teams who want visitor identification without usage-based billing | Younger product with a smaller company database than the enterprise incumbents |
| Albacross | From ~$79/mo, higher tiers by traffic volume | European traffic and GDPR-conscious teams | Match rates are strongest in Europe, weaker in North America |
| Lead Forensics | Quote only, typically four figures per month | Enterprise sales teams with a dedicated SDR function | No public pricing, no self-serve, annual contract and a sales call to get started |
| Clearbit Reveal (now Breeze Intelligence) | Bundled into HubSpot tiers | Teams already paying for HubSpot | Effectively requires the HubSpot ecosystem since the Clearbit acquisition |
| RB2B | Free tier, paid from ~$99/mo | US-only teams who want person-level rather than company-level identification | US traffic only, and person-level identification raises privacy questions in the EU |
| Vector | From ~$99/mo | Combining visitor identification with intent signals | Broader product means the identification piece alone is not the cheapest way to buy it |
| Leadfeeder (Dealfront) | Free tier, paid from ~$139/mo | Teams who want the established option and can absorb usage-based pricing | Cost scales with success; seven-day retention on free |
Built for the exact complaint above: the bill does not grow when your traffic does. You get the company, the pages they read, how often they came back, and a Slack or email alert when an account crosses a threshold you set. There is no account manager and no annual contract.
Price: Flat monthly, not per identified company · Watch out for: Younger product with a smaller company database than the enterprise incumbents
Albacross has the best European coverage of the mainstream options and a cleaner privacy story than most. If your buyers are in the EU, it often beats Leadfeeder on match rate for less money.
Price: From ~$79/mo, higher tiers by traffic volume · Watch out for: Match rates are strongest in Europe, weaker in North America
The largest B2B IP database in the category and the most aggressive sales process in it. Genuinely strong data. Expect a demo before you see a number, and expect that number to be much higher than Leadfeeder.
Price: Quote only, typically four figures per month · Watch out for: No public pricing, no self-serve, annual contract and a sales call to get started
If HubSpot is already your CRM, this is the least friction available — identification and enrichment land directly on the record your reps already work in. Outside HubSpot it no longer makes much sense.
Price: Bundled into HubSpot tiers · Watch out for: Effectively requires the HubSpot ecosystem since the Clearbit acquisition
Different approach: RB2B tries to identify the individual, not just the company, and pushes it straight to Slack. Powerful for US outbound. Do not deploy it against EU traffic without a legal review.
Price: Free tier, paid from ~$99/mo · Watch out for: US traffic only, and person-level identification raises privacy questions in the EU
Bundles visitor identification with intent data and contact enrichment. Good value if you want all three; overkill if you only want to know which companies visited.
Price: From ~$99/mo · Watch out for: Broader product means the identification piece alone is not the cheapest way to buy it
Worth keeping on the list honestly. The product is mature, the integrations are broad, and if the pricing model is not a problem for you, there is no urgent reason to move.
Price: Free tier, paid from ~$139/mo · Watch out for: Cost scales with success; seven-day retention on free
LemReveal identifies the companies visiting your site and alerts you when an account shows buying behaviour — on a flat monthly price that does not move when your traffic does.
Who it is not for: LemReveal is not for you if you need person-level identification, a dedicated account manager, or the deepest enterprise database in the category. Lead Forensics and RB2B are honestly better fits for those.
Leadfeeder offers a free tier limited to seven days of data. Paid plans start at roughly $139 per month and scale with the number of companies identified, so the price rises as your traffic grows.
RB2B has a genuine free tier for US traffic, and most paid alternatives including LemReveal offer a trial. Free tiers generally cap the number of identified companies or the data retention window.
Export your identified-company history from Leadfeeder as CSV before cancelling. Most alternatives, including LemReveal and Albacross, will import it so your account history stays intact.
Company-level identification from IP addresses is generally treated as business data rather than personal data in the EU, which is why it is widely used there. Person-level identification is a different matter and needs a legal review before you point it at EU traffic.
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