BackType alternatives
TL;DR: 12 companies doing similar work to BackType in B2B, ranked by how closely they match what BackType actually does — not just by category.
How this list was built: every company here is Y Combinator-backed and shares at least one category with BackType. They are scored on how closely their own description overlaps with BackType's, and all facts shown come from the YC company records — nothing is estimated.
What are the best alternatives to BackType?
| Alternative | What it does | Batch | Team | Status |
|---|---|---|---|---|
| PetaSales | — | Winter 2009 | 2 | Inactive |
| AdThrow | — | Summer 2009 | — | Inactive |
| AdGrok | Easy SEM software. Acquired by Twitter in 2011. | Summer 2010 | 2 | Acquired |
| Datarank | Making sense of social data. (Acquired by SimplyMeasured.) | Summer 2013 | 11 | Acquired |
| Segment | Software and APIs to collect, clean, and control customer data. | Summer 2011 | 550 | Acquired |
| PartnerStack | PartnerStack is a full stack solution for partnerships. | Summer 2015 | 200 | Acquired |
| Mailgun | Email API service. | Winter 2011 | 51 | Acquired |
| Virool | Virool provides native video advertising experience for the biggest… | Summer 2012 | 51 | Acquired |
| Tenjin | Mobile marketing analytics and infrastructure | Summer 2014 | 30 | Acquired |
| Custora | Custora is a predictive analytics platform for e-commerce marketing… | Winter 2011 | 11 | Acquired |
| Pagelever | Facebook analytics. Acquired by Unified in January 2013. | Summer 2011 | 11 | Acquired |
| ClearBrain | Causal Analytics for Growth Teams | Winter 2018 | 10 | Acquired |
Is BackType still active?
BackType has been acquired, which often means pricing, roadmap or support changes. That is the usual reason people start looking at this list.
How was this list put together?
Every company here is Y Combinator-backed and shares at least one category with BackType. They are then ranked on how closely their own description overlaps with BackType's, so the closest matches come first rather than whoever happens to share a tag.