Gusto alternatives
TL;DR: 12 companies doing similar work to Gusto in B2B, ranked by how closely they match what Gusto actually does — not just by category.
How this list was built: every company here is Y Combinator-backed and shares at least one category with Gusto. They are scored on how closely their own description overlaps with Gusto's, and all facts shown come from the YC company records — nothing is estimated.
What are the best alternatives to Gusto?
| Alternative | What it does | Batch | Team | Status |
|---|---|---|---|---|
| RoboHR | — | Summer 2009 | — | Inactive |
| Fithub | — | Winter 2010 | — | Inactive |
| Insoshi | — | Winter 2008 | — | Inactive |
| Goodly | Student loan repayment as an employee benefit. | Summer 2018 | 5 | Inactive |
| Cadence | Delightful team-building events for remote companies | Winter 2020 | 2 | Inactive |
| Plane | #1 easiest-to-use payroll for startups | Winter 2017 | 30 | Active |
| Bolto | AI Powered All-In-One Payroll, HR + Recruiting | Summer 2023 | 20 | Active |
| Zenefits | HR for small businesses: onboarding, payroll and benefits. | Winter 2013 | 500 | Acquired |
| Spine | We run benefits, payroll & compliance for startups, for free | Fall 2026 | — | Active |
| Pollen | AI employees trained on your firm's workflows. | Winter 2026 | 3 | Active |
| Therify | Inclusive mental healthcare for companies | Summer 2021 | 3 | Active |
| Hammr | Rippling for the Construction Industry | Winter 2023 | 10 | Active |
Is Gusto still active?
Gusto is still operating, so switching is a choice rather than a forced migration. Compare on fit and price rather than urgency.
How was this list put together?
Every company here is Y Combinator-backed and shares at least one category with Gusto. They are then ranked on how closely their own description overlaps with Gusto's, so the closest matches come first rather than whoever happens to share a tag.